Why E-Commerce Needs Personality: The Art of Branding Online Stores

The Digital Personality Crisis Let’s face it: e-commerce has become a saturated space. Every day, another “store-next-door” pops up online, hoping to attract customers with competitive prices, fast shipping, and maybe a sleek product photo. But here’s the problem: most of these stores lack personality. They’re like an overly generic greeting card—you recognize the sentiment,…

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